Why Meira Farber believes in nurturing customer relationships

Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Meira, a Customer Success Communication Manager.

Content Manager, Dynamic Yield

Employee Spotlight is a Dynamic Yield blog series meant to surface stories of the amazing individuals behind our AI-powered Personalization Anywhere™ platform. From developers and engineers to marketers, those dedicated to customer success, sales leaders, HR representatives and beyond, every month, we’ll get to the heart of our team so you can get to know us a little bit better and find out what makes us tick.

This month, meet Meira Farber. Meira has been with us for about 2.5 years now and is based out of our office in Tel Aviv. She started as a Customer Success Manager, then made her way up to Senior Customer Success Manager and has since moved on to working as Customer Success Communication Manager, leading efforts to increase the repository of valuable content we create for our customers.

Let’s learn more about her!*

*Since filming this interview, Meira has transitioned to a new role.

What’s your role at Dynamic Yield?

I was recently tapped to be the Customer Success Communication Manager here at DY. This makes me the Customer Success (CS) team’s go-to person for everything related to content customers want, need, and use. I am working on building materials for customers that highlight successes, educate them on our product offerings, explain our methodologies, and aggregate industry-relevant insights.

You eat, dream, and sleep customer success — where does this drive come from?

I’ve always had this drive. Mentorship has been an important part of my life for as long as I can remember, and I love the feeling of being able to provide actionable guidance to someone looking to achieve a specific goal. Working on the CS team gives me the opportunity to not only assist and guide others but to also learn and enhance my own personal growth along the way.

What is it like working so strategically with some of the most innovative clients in the world?

It comes with challenges, but it is ultimately very rewarding. As personalization cements its place in the digital world, we have the unique opportunity to work with customers from diverse backgrounds, each of whom come with unique experiences and skills. This forces me to think, often on my feet, and approach my work with a fresh perspective. And when it comes to content creation, I have to be sure to ask myself, “How can I create something that will truly resonate with each one of our customers?”

How have you been able to grow out of your initial role at Dynamic Yield? What new responsibilities have you been able to take on that are integral to your team’s success?

I’ve been really lucky during my time at Dynamic Yield. In my initial role, I was able to take on many additional responsibilities, including one that’s very close to my heart — training new team members. It’s my firm belief that strong onboarding makes for “good on-going” (I know my teammates and managers would agree), so being able to improve the onboarding process for new Customer Success Managers (CSMs) was a rewarding opportunity.

Recently, I stepped out of my long-standing, customer-facing role to start focusing on the bigger picture. In my new role, I’m able to indirectly work with all Dynamic Yield customers to improve their day-to-day experiences, turning them into the personalization experts we know they can be. Shaping our customers’ experiences is a hallmark element of the CS team, and it’s been amazing to be able to support our internal team along the way.

Dynamic Yield Careers
Interested in becoming a personalization rockstar? Browse our open roles!

What’s the first piece of advice you would give someone about what it takes to be a great member of the Customer Success team?

Brace yourself! It’s going to be a wild – but rewarding – ride. ?

To me, the most important part of being part of a team like Dynamic Yield’s CS team is being a supportive and reliable team member. There are so many talented people to learn from. And when you factor in the global aspect – there are CS team members across three continents and several cities – being a team player and pitching in, collaborating, and sharing ideas makes for a great work environment and memorable experiences.

What are your hobbies outside of Dynamic Yield?

I’m a family gal. Friday night traditional dinners, hosting celebrations, entertaining…these are some of my favorite things to do over the weekend.

But my real hobby – where I focus most of my time – is my family: my husband, Avi, my little girl, Noya, and my baby boy, Yahav. They keep me on my toes and teach me new things every minute of every day. Hanging out with them doesn’t feel like a responsibility — it’s my favorite pastime (especially when ice cream is involved).

What’s on the horizon for you professionally?

I have a lot of dreams I’m hoping to live out in my new role on the CS team. I want to create meaningful content and foster a collaborative environment so our team can better serve our customers. I also want to workshop ways to bring our valuable data and insights to the masses on a larger scale. These are challenges I’m going to have to learn how to solve gradually over time, but I’m excited for what the future has in store for me and my team.

If you want to learn more about Meira or ask her any questions about what it’s like to work on the Customer Success team here at Dynamic Yield, connect with her on LinkedIn. And make sure to check out our open roles!