Dynamic Yield Named a Leader in Personalization Engines by Gartner for Fourth Year
We are proud to report Dynamic Yield has been positioned both highest for our ability to execute and furthest for completeness of vision.
It feels like so much has changed since we announced that Dynamic Yield had been named a Leader by Gartner® in its last Magic Quadrant™ report for Personalization Engines during July of 2020. At that time, the world was still adjusting to life with COVID-19, unsure of what the future would hold. But even then, it had become abundantly clear that life as we knew it had changed forever – with the lion’s share of experiences moving online, consumers were engaging with brands and buying in completely new and unique ways.
This not only made catering to each individual’s in-the-moment needs much more important, but also created higher overall expectations in regards to how they find the right products to purchase, meals to order, podcasts to listen to, content to stream, and so forth. Recognizing the acceleration would create a newfound demand and esteem for personalization, we increased the R&D group at Dynamic Yield by 15% and doubled the size of our data science team.
Leading up to the 2021 Gartner Magic Quadrant report, we’ve launched dozens of new features, capabilities, services, and improvements – and all to the same platform we’ve been building since the very beginning. That’s why I couldn’t be prouder to share that Dynamic Yield was not only named a Leader in this year’s report but also positioned both highest for our ability to execute and furthest for completeness of vision.
You can download a complimentary copy of the report, here.
The secrets to our success
With AI’s role in marketing increasing, our best-in-class algorithms include self-training deep learning recommendations models that help teams predict customer intent and affinity in real-time. And we’re working on making sure the output of these machines becomes more and more actionable, clear, and measurable to the business.
As technical teams play a larger role in decision-making and experience development, our open architecture prioritizes flexibility, security, connectivity, scale, and governance. And because of Dynamic Yield’s superior UI and streamlined workflows, both marketers and developers can easily use the platform to collaborate on omnichannel personalization campaigns, with agility.
We closely monitor the market, analyzing predictions on trends expected to shape the industry, using the insights gained to inform our product roadmap. But more importantly, almost 70% of the features developed in 2020 were based on direct feedback from those who use the Dynamic Yield platform most, our customers and partners. Why? Because it is their remarkable and innovative work that pushes us forward.
Their reviews of the Dynamic Yield platform in places like Gartner Peer Review, TrustRadius, and G2 Crowd confirm our steadfast commitment to building the technology they need to thrive in a highly competitive global marketplace.
On August 18th, 2020:
“Dynamic Yield is an extraordinary software to provide a satisfying experience to each customer through eye-catching, high quality, and fully customized content. The tool is very robust for capturing data, merging it, and creating consistent data to allow for site customization, the service is perfect for storing and synchronizing data to CRM, ESP, API, and DMP systems. Boosting customer engagement has never been more efficient through product recommendations that suit each user as they navigate or interact on the site. Dynamic Yield is a comprehensive platform for integrating and working with Google Analytics, Tealium, Marketo, Salesforce Marketing Cloud, Oracle Broto, and others.” – a Gartner Peer Insights reviewer
On August 21st, 2020:
“Dynamic Yield has been a brilliant platform for effective marketing throughout our company, as the service allows us to provide a personalized experience to all our customers through many digital sources, the service is quite innovative, it fits very well with all our uses, it has given us a unique and quite satisfactory experience because of how good it is to increase sales, retain new customers and increase revenue streams.” – a Gartner Peer Insights reviewer
You ain’t seen nothin’ yet
The market has changed significantly since 2018 when Gartner released its first-ever Magic Quadrant report on Personalization Engines. Through it all, Dynamic Yield has remained consistent in holding its position as a Leader, and we look forward to continuing to evolve with the needs of businesses from across the globe as they make personalization the lifeblood of customer experience delivery.
Thank you to all who have supported us along the way.
This is only just the beginning, so stick around.
Gartner, Magic Quadrant for Personalization Engines, 19 July 2021, Jason McNellis, Claire Tassin, Jennifer Polk
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