Gartner Cites Dynamic Yield as a Representative Vendor for Personalization and Experimentation

Dynamic Yield was recently listed in four of Gartner’s top guides, namely, the CRM Vendor Guide, Digital Commerce Vendor Guide, Hype Cycle for Digital Commerce, and Understand Data Science. In particular, Gartner identified Dynamic Yield as a representative vendor for Personalization, Data Experimentation, and A/B Testing offerings profiled in this research.

According to Gartner: By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%. By 2018, B2B sellers that incorporate personalization into digital commerce will experience revenue increases of up to 15%. (Hype Cycle for Digital Commerce, 2016)

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According to the reports, Dynamic Yield supports the key functionalities which are required by vendors to personalize and optimize digital experiences:

Personalization Engines — includes the ability to identify customer intent and attributes, detect behavior patterns and discover correlations, which are used by organizations to tailor experiences for an individual (or group) to drive engagement, revenue and profitability.

Data Experimentation — includes the ability to test different versions of website or other marketing content, compare email subject lines and mobile push messages, develop item recommendation or incentive offers for different groups, and test the impact of creative treatments or media placements for advertising.

A/B and Multivariate Testing — includes the ability to test multiple changes to a page at the same time. The changes are combined into all possible aggregates and shown to different sets of users — with each user seeing a different combination of changes.

Gartner, Inc. is regarded as the world’s leading information technology research and advisory company.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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