The ROI of Personalization (free guide)

Personalization is the single most important trend in marketing today. More than 80% of companies do some form of personalization, and for those who get it right, the rewards can be substantial. According to Mckinsey, these benefits consist of reduced acquisition costs of up to 50%, revenue upticks nearing 5-15%, and an increase in marketing spend efficiency by 10-30%.

Additionally, in its research entitled Predicts 2018: Brand Relevance Under Fire, Automation on the Rise, Gartner estimates that “organizations that have fully invested in all types of web personalization will outsell companies that have not by more than 30%.”

But despite the $800B opportunity, many organizations are still unsure of how to justify the business case for personalization as they lack a true understanding of how to evaluate ROI. To that end, we created this guide to demonstrate how a wide variety of eCommerce personalization use cases pay off across a plethora of KPIs so that brands can better understand how to drive meaningful uplifts and reap the rewards to come.

In the guide below, we highlight a few customers who have achieved outstanding results by deploying personalization through Dynamic Yield.