Personalization is the single most important trend in marketing today. More than 80% of companies do some form of personalization, and for those who get it right, the rewards can be substantial. According to Mckinsey, these benefits consist of reduced acquisition costs of up to 50%, revenue upticks nearing 5-15%, and and increase in marketing spend efficiency by 10-30%.
Additionally, in its research entitled Predicts 2018: Brand Relevance Under Fire, Automation on the Rise, Gartner estimates that “by 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.”
But despite the $800B opportunity, many organizations are still unsure of how to justify the business case for personalization as they lack a true understanding of how to evaluate ROI. To that end, we created this guide to demonstrate how a wide variety of personalization use cases pay off across a plethora of KPIs so that brands can better understand how to drive meaningful uplifts and reap the rewards to come.
Real Results Report: The ROI of Personalization
Read How Leading eCommerce Companies Are Using Dynamic Yield's Personalization Stack to Grow Faster
In the guide below, we highlight a few customers who have achieved outstanding results by deploying personalization through Dynamic Yield.
Download this report and you’ll learn:
- How Sephora achieved a 6X return on investment
- How Lamoda drove $15M gross uplift
- How Sabon increased sales by 35% during Black Friday Weekend
- How Jewelry.com increased ARPU from the homepage by 39%
- How BILD Shop realized a 5X ROI from a single use case
- How Juniqe increased SEM campaign revenue by 20%