The Retail Dictionary: eCommerce Terms Every Marketer Needs to Know

The Retail Dictionary: eCommerce Terms Every Marketer Needs to Know

A collection of glossary terms sourced from eCommerce practitioners, Dynamic Yield’s Knowledge Base, and quantitative research of industry materials.

The meteoric rise of personalization in eCommerce has created a new language for retail marketers to become fluent in if they want to understand how to implement the best omnichannel experiences.

That’s why we decided to put together a resource to help readers get the lay of the land. But the following glossary doesn’t include your typical, hyped up industry buzzwords.

This list is comprised of research from conversations with prospects and customers, a quantitative analysis of the most used phrases in our own Knowledge Base, as well as recurring language highlighted across dozens of eCommerce personalization RFI’s and RFP’s.

Learn to Speak eCommerce

Download our PDF and discover what’s important versus what’s just retail vocabulary and jargon. Because talk is cheap when you’re tasked with delivering superior customer experiences with personalization.

Inside, you’ll learn terms like:

  1. Affinity-Based Recommendations
  2. Collaborative Filtering
  3. Merchandising Rules
  4. Real-Time Interaction Management
  5. Statistical Significance

And don’t forget to test our Bayesian A/B Testing Calculator to find out if your test results are statistically significant. You’ll know more about what that means once you review this eCommerce glossary.

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