One of the most important jobs of a marketing organization is to hyper-segment the people who interact with its brand. Identifying new audiences, understanding their needs, providing a better customer experience, and retaining/upselling existing customers are top marketing goals and priorities.
Marketers know that to achieve those goals, they must tailor each marketing message so that it resonates with every consumer individually.
This is marketing’s ‘new normal.’ Thriving in the brave new marketing world is one of the toughest business challenges every organization faces. And no one knows better than the CMO the futility of a ‘spray-and-pray’ approach to marketing.
But how do we make the transition from blunt to highly specific messaging?
In this eBook, we’ll provide an in-depth examination of the challenges of micro-segmenting people, and offer a step-by-step process for creating and targeting micro-segments that marketers can implement today.
Download this PDF and you’ll learn:
- Three Reasons Why Micro-Segmenting is Critical to Personalization
- Putting Customer Data into Context with Segmentation
- How to Choose the Right Micro-Segments
- Techniques to Illuminate the Customer Journey
- Eight Approaches to Creating Segmented Experiences
And don’t forget to check out The Marketer’s Guide to Effective Visitor Segmentation to learn how to extract the most juice from your analytics data.