Companies that excel at personalization see increased consumer engagement, greater top-line revenue, and a higher ROI. In fact, over the next five years, personalization is set to push a revenue shift of some $800 billion to a mere 15% of those that get it right.
Across the market, companies today are at very different stages along the personalization maturity journey. Some companies are considering personalization for the first time. Some are deploying simple email customizations. Several have mastered the basics but want to move into more sophisticated segmentation strategies and deployments.
To gain a better understanding of the degree to which companies feel as though they are personalizing experiences for customers, we conducted the world’s first personalization maturity self-assessment test.
Designed to benchmark the state of personalization maturity in the market over time, today we’re opening up Dynamic Yield’s Personalization Maturity Self-Assessment to the public.
We’re also releasing initial results from our Q1 2018 survey from 700 marketers and executives from cross-functional roles across various industries in AMER, EMEA, and APAC.
Summarized in an interactive infographic which highlights our methodology and showcases some initial results, the survey explores four stages of personalization maturity: absent, basic, advanced, and pioneer, measures an organization based on eight distinct signals related to specifics around current technology stack, organizational structure, and internal commitment to personalization.
What we found was that while companies around the world strongly value personalization, the degree of implementation greatly varies by region, with most retail marketers rating their efforts as “basic.”
Click below to download the complete findings.
And don’t forget to discover your own company’s personalization maturity level by answering these eight questions.