[Presentation] Deliver Powerful Personalized Experiences

Learn how to plan and orchestrate your marketing personalization and optimization strategy.

Planning and orchestrating your personalization and optimization strategy is absolutely key to achieving  success. Orchestrate your strategy wisely and you’ll be able to serve customers effectively across all channels. In this presentation, prepared by our VP of Sales, Ori Lavie, and presented at the All Things Data conference in Tel Aviv University in April 2015, you will learn how to deliver effective and powerful personalized experiences.

Presentation highlights:

  • The pyramid of optimal customer experiences
  • Getting web analytics right
  • Effective visitor segmentation methodologies
  • The progression to ultimate personalization
  • Taking the bandit approach to website optimization
  • Creating an awesome conversion optimization framework

Check out the presentation on Slideshare: