Planning and orchestrating your personalization and optimization strategy is absolutely key to achieving success. Orchestrate your strategy wisely and you’ll be able to serve customers effectively across all channels. In this presentation, prepared by our VP of Sales, Ori Lavie, and presented at the All Things Data conference in Tel Aviv University in April 2015, you will learn how to deliver effective and powerful personalized experiences.
- The pyramid of optimal customer experiences
- Getting web analytics right
- Effective visitor segmentation methodologies
- The progression to ultimate personalization
- Taking the bandit approach to website optimization
- Creating an awesome conversion optimization framework
Check out the presentation on Slideshare: