Dynamic Yield Launches Personalized News Solution

Offering Allows Major Publishers to Personalize Their Site For Every User

TEL AVIV, Israel August 28 2014 – Dynamic Yield, the automated real-time personalization engine, announced today the launch of a new solution that will offer online publishers the ability to give readers a personalized news experience. When readers visit the site or receive their daily updates, they will now be offered a tailored, customized experience based on their viewing history and preferences. Dynamic Yield’s advanced algorithms carefully analyze every user’s behavior and interests, and build a unique persona for them, resulting in a full web personalization experience tailored to each user’s needs and updated in real time.

Dynamic Yield’s unique SaaS solution helps online businesses make the most out of every user by optimizing content in real time to adapt to the specific needs of each visitor. For publishers specifically, Dynamic Yield allows them to test different factors that impact the spread of journalistic content and automatically make adjustments in real time, including headlines, photos, location and more. By automating the A/B testing process, Dynamic Yield allows publishers to boost creativity and increase engagement by delivering content in the right format to the right users, all in real-time. With current clients, the implementation of Dynamic Yield’s solution has led to higher engagement, greater retention and increased traffic to content.

“Even though we all know that every reader is different, we’ve grown accustomed to accepting a one-size-fits all approach to news consumption. Our solution allows publishers to move beyond this dated perspective and to personalize news for every reader, allowing for a more enjoyable and tailored experience,” said Liad Agmon, CEO of Dynamic Yield. “We focus on helping publishers significantly increase engagement and retention by giving every user their own personalized news site.”

Dynamic Yield engaged with several international outlets to deploy this technology and saw tremendous lift in key performance indicators. On average across the customers, the modules which were powered by the optimization engine have experienced an uplift of 50%-100% in user engagement.

About Dynamic Yield

Dynamic Yield is the leading provider of real time, automated content optimization solutions for premium publishers, marketers, online retailers and online advertisers. The company’s technology allows leading online brands to increase conversions by automating the content optimization process giving publishers, marketers, retailers and advertisers the ability to manage large scale A/B testing operations without the need for any coding. The company was founded in 2012 and has raised $15M to date from the New York Times Company, ProSiebenSat.1 Media AG, Bessemer Venture Partners, Marker LLC and Innovation Endeavors.