Playtech Partners with Dynamic Yield to Deliver Personalization to Global eGamers

Leading Automated Conversion Optimization Platform Implemented to Improve User Funnel and Experience for World’s Largest Online Gaming Software

TEL AVIV, Israel (October, 21, 2014) – Dynamic Yield, the automated real-time personalization and optimization solution, has agreed to a long-term partnership with Playtech, the world’s largest online gaming software and services supplier.

Through this partnership, Playtech will provide Dynamic Yield’s platform to leading gaming operators enabling them to personalize and optimize their players’ experience on an individual level, delivering a significantly enhanced gaming offering and, in return, maximize their revenues and return on investment.

Playtech customers will be able to use the system in a variety of ways, all of which are focused on increasing player engagement, retention, satisfaction, and ultimately, overall revenue.

Starting at the beginning of the user funnel, Dynamic Yield’s technology improves campaign performance. It displays real-time personalized banners on both advertising and affiliate networks, automates landing page creation to best fit a player’s location, language, device, live events and playing history.

“When it comes to optimization, no industry is more advanced than online gaming”, said Liad Agmon, CEO of Dynamic Yield.

“Every facet of this industry is optimized to cater for improved player experience, engagement and conversion. The fact that Dynamic Yield has been chosen by Playtech is a testament to the fact that our personalization solution improves results even for the most cutting-edge online marketers in the world.

“Thanks to Dynamic Yield, online marketers in any other market can now enjoy the same level of personalization and optimization the ‘big boys’ have been leveraging in order to gain an edge over their competition and increase market share and revenue,” Agmon added.

Since Playtech was founded in 1999, it has become one of the leading innovators in online gaming. By integrating Dynamic Yield’s platform, Playtech audiences worldwide will be able to experience an enhanced and personalized gaming journey catering to their unique preferences, markets and offerings.

“Dynamic Yield’s integration to our system is an opportunity to continue to appeal to players with the most relevant content, therefore increasing player lifecycle and enhancing the overall player journey,” said Shay Segev, COO, Playtech.

“We are excited to work with Dynamic Yield. They are experts in personalization and conversion optimization, and we recognize the impact this will bring to players’ experience and operators’ overall revenues, demonstrating just how important such additions are to the overall player interaction across our platforms,” Segev added.

Dynamic Yield’s solution optimizes more than three billion website pages each month and delivers a personalized experience to more than 120 million monthly visitors. By personalizing every stage of the user funnel, the solution maximizes user engagement, conversions and revenue.

About Dynamic Yield

Dynamic Yield is the leading provider of real-time, automated personalization and content optimization solutions for online marketers, retailers and publishers. The company’s technology allows leading online brands to maximize ROI by automatically delivering the right content to every visitor at every stage of the funnel. Designed for the marketing professional, the platform is super intuitive, requires absolutely no coding following implementation, and delivers optimized experiences automatically and in real time.

The company was founded in 2012 and has raised $15M to date from the New York Times Company, ProSiebenSat.1 Media AG, Bessemer Venture Partners, Marker LLC and Innovation Endeavors.

For more information about Dynamic Yield, please visit www.dynamicyield.com.

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.

The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,600 employees located in twelve countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.