Our Journey to Becoming a Personalization Anywhere™ Platform

Our Journey to Becoming a Personalization Anywhere™ Platform

After officially announcing of our Series D funding, we reflect on the record growth and momentum driving Dynamic Yield towards the next stage of our vision for personalization.

Last week, we officially announced the close of a $32M Series D funding round led by Viola Growth, with participation from Union Tech Ventures, pushing our total received to date up to $77M. These veteran investors will join our growing list of existing funders Bessemer Venture Partners, Deutsche Telekom Capital Partners, Vertex Ventures, ClalTech, Baidu, Global Founders Capital, Marker LLC, and Innovation Endeavors. Dynamic Yield couldn’t be more excited that so many continue to share the belief that personalization is truly at the heart of the customer journey.

Since our previous funding announcement two years ago, we’ve experienced record growth and momentum, marked by Gartner’s release of its first-ever 2018 Magic Quadrant for Personalization Engines, where it named Dynamic Yield a Leader, and an official partnership with Periscope® By McKinsey. We’ve also seen a tripling customer base of globally-renowned brands such as Ikea and MediaMarkt, as well as the introduction of many new capabilities to further enable true omnichannel personalization, and the launch of additional integrations with Salesforce, Oracle, and Adobe.

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Where we are now

Things are going swimmingly for Dynamic Yield, which now has more than 180 employees in six offices worldwide, all working to cement personalization as the key to delivering superior customer experiences. And with industry leaders like Sephora SEA, URBN Brands, Ocado, and Stitch Fix turning to our technology to individualize the customer journey for upwards of 600 million monthly users, I’d say we’re on par with achieving just that.

Where we are going

As tailoring experiences to the individual becomes strategic to each and every brand, we are now witnessing a global trend where personalization is becoming a focus for Product & Engineering teams, who are building products in tandem with Marketing to engage with customers in meaningful ways. For these teams, delivering experiences beyond traditional digital channels is of the utmost importance, which is why we are building a robust set of APIs and SDKs to embark on stage two of our vision, taking Personalization Anywhere™. Under this vision, personalization will take center stage across all customer touchpoints, including in-store kiosks, IoT devices, call centers, and more.

So, keep your eyes peeled for solutions that will expand into the physical world, connecting consumers and brands across a whole new set of modern digital interfaces.

A big thank you to everyone who has supported us thus far. Customers, partners, investors, and employees alike, our success, much like personalization, is greater than the sum of its parts. We look forward to continuing to serve the field in creative and innovative ways and hope as many people as possible will join us for the ride.

Feature photo credit: Daniel Ricardo

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