Affinity-based personalization

Dynamic Yield Launches Affinity-Based Personalization

This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery.

Shana Pilewski

Exposing the complexity of user affinity and unleashing its full power

Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.

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Driving Big Results with Personalization

30% increase in conversions
9.7% increase in revenue per user
Double-Digit Uplift in RPU
23% increase in ARPU
18% increase in CTR
15% uplift in purchase per user
14% overall uplift in revenue per user
Aumento del 40% en la tasa de conversión en teléfonos móviles
40% Increase in Conversion Rate on Mobile
15% increase in revenue per user

Affinity-based personalization

Dynamic Yield Launches Affinity-Based Personalization

Exposing the complexity of user affinity and unleashing its full power

Talk to a personalization expert

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Affinity-based personalization

Dynamic Yield Launches Affinity-Based Personalization

Exposing the complexity of user affinity and unleashing its full power

Talk to a personalization expert