Leverage a new class of affinity-based audiences for hyper-targeted experiences
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
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Affinity-based personalization
Driving Big Results with Personalization
3.2X ROI from personalized PLPs alone- 118% increase in ARPU
- 8.6% increase in add to cart rate
- 6x ROI from PDP Recommendations alone
- 40% Increase in Conversion Rate on Mobile
- 41% increase in ARPU
- 5-7% Uplift in Key Financial Metrics
- 7% lift in credit card applications
- 30% increase in conversions
- 9.7% increase in revenue per user
