Leverage a new class of affinity-based audiences for hyper-targeted experiences
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
Sign up for the XP² newsletter
Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.
Thanks for
signing up!
Affinity-based personalization
Driving Big Results with Personalization
8.6% increase in add to cart rate- 6x ROI from PDP Recommendations alone
- 40% Increase in Conversion Rate on Mobile
- 41% increase in ARPU
- 5-7% Uplift in Key Financial Metrics
- 30% increase in conversions
- 9.7% increase in revenue per user
- Double-Digit Uplift in RPU
- 23% increase in ARPU
- 18% increase in CTR
