Dynamic Yield Launches Affinity-Based Personalization
This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery.
- Capabilities
Key Capabilities
Channels
Industries
- Why Dynamic Yield
- Company
- Resources
Affinity-based personalization
Driving Big Results with Personalization
30% increase in conversions- 9.7% increase in revenue per user
- Double-Digit Uplift in RPU
- 23% increase in ARPU
- 18% increase in CTR
- 15% uplift in purchase per user
- 14% overall uplift in revenue per user
- 40% Increase in Conversion Rate on Mobile
- 15% increase in revenue per user
- Double-Digit Growth in Revenue Per Customer
