Leverage a new class of affinity-based audiences for hyper-targeted experiences
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
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Affinity-based personalization
Driving Big Results with Personalization
Multi-million revenue driver- Incremental average check size
- Uplifts in cart value and revenue
- +34% Boost in Revenue
- 89% increase in purchases
- 25% increase in enrollments
- Increased ROI from Email
- 40% increase in RPM
- 88% increase in revenue
- +4.2% ARPU FROM PDP RECOMMENDATIONS
