Dynamic Yield Launches Affinity-Based Personalization
This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery.
Leverage a new class of affinity-based audiences for hyper-targeted experiences
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
One-to-one targeting with affinity-based personalization
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
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