Leverage a new class of affinity-based audiences for hyper-targeted experiences
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
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Affinity-based personalization
Driving Big Results with Personalization
89% increase in purchases- 26% increase in conversions
- Increased ROI from Email
- 40% increase in RPM
- 88% increase in revenue
- 3.2X ROI from personalized PLPs alone
- 118% increase in ARPU
- 8.6% increase in add to cart rate
- 6x ROI from PDP Recommendations alone
- 40% Increase in Conversion Rate on Mobile
