Why overhauling the way a brand speaks is worth its weight in gold
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
Sign up for the XP² newsletter
Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.
Thanks for
signing up!
Branding
Driving Big Results with Personalization
88% increase in revenue- 3.2X ROI from personalized PLPs alone
- 118% increase in ARPU
- 8.6% increase in add to cart rate
- 6x ROI from PDP Recommendations alone
- 40% Increase in Conversion Rate on Mobile
- 41% increase in ARPU
- 5-7% Uplift in Key Financial Metrics
- 7% lift in credit card applications
- 30% increase in conversions
