Why Most Businesses Aren’t Happy with Their CRO ResultsOnly 22 percent of businesses are happy with their conversion rates, and these are the 7 common challenges holding them back from successful CRO campaigns.
Partner Spotlight: It’s Good to Be LeROIAn interview with Marc Preusche, data nerd extraordinaire, about the makeup of an ideal optimization team, using data to make smarter decisions and the looming tower of Amazon's entry into the media world.
Understanding conversion attribution scoping in A/B testingUnderstand the influence of different conversion attribution configurations on your personalization and A/B testing campaigns.
Why session-based attribution is flawed in A/B testsTo yield more actionable results, marketers should move away from session based attribution and start measuring A/B tests based on revenue per user.
Choosing the right traffic allocation in A/B testingLearn how to choose the right traffic allocation method for your A/B tests and avoid common pitfalls, ensuring impactful, valid results.
We Drank Our Own Brew & Here’s What Happened: A B2B Optimization StoryHere are some strategies we deploy at Dynamic Yield to be sure our visitors receive a personalized experience from awareness stage to conversion.
Talking About Tomorrow’s eCommerce Personalization TodayDynamic Yield was honored to be invited to participate in The DNA of Tomorrow’s Marketing hosted by WPP and Innovation Endeavors.
Our 10 Most Popular Blog Posts of 2015 (Chosen By You)These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.
The Roles & Structure of an Agile Personalization & Optimization TeamDefining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!
Choosing the Right Conversion Optimization ObjectiveConversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here's how to choose the right optimization objective.
5 Killer Conversion Optimization Presentations of 2014With so much conversion optimization advice, it’s easy to get overwhelmed. These five KILLER conversion optimization presentations cut through the clutter.
Personalized Landing Pages: A Recipe for SuccessTo truly succeed as a landing page chef, you need the competitive advantages that will keep you ahead of the curve.
Developing a 4-step conversion optimization strategyUse this robust program to build and test an effective CRO plan that will help you grow your business and achieve consistent and sustainable revenue uplifts.
10 Hacks to Deal with Trust, Benefits and Risk IssuesIncrease eCommerce conversions with these 10 ideas
The core principles of landing page optimizationDesigning an optimized landing page isn't exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind.
10 Ways Your SEO Can Complement Your CRO WorkA focus on the relationship between SEO and CRO
15 Great Quotes That Will Inspire You to Start OptimizingBrands, leaders, and practitioners from all walks of life see the positive effects of personalization, and many have shared valuable insights about the industry, as well as the notable impact they've witnessed in their own work.
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