The Promise and Pitfalls of Omnichannel Retailing
Omnichannel retailing has become a bloated buzzword. Here's how your brand can realistically leverage it for increasing revenue through personalization.
In the Age of Amazon, Why Isn’t Every Retail Customer Experience Personalized?
With the seismic tides behind personalization, why aren't all customer experiences today individualized? We summarize the main barriers to implementation.
Next-Level Personalization Using The Holistic Approach
The following is a practical framework for a creating a holistic approach to personalization that marketers can start implementing today.
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