Become fluent in eCommerce metrics and terminology
A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.
Kopari Blends Personalization into Their Digital Strategy (Case Study)
Learn how coconut-obsessed beauty company, Kopari, personalized experiences to capitalize on each and every new customer, increasing ARPU with Dynamic Yield.
LUISAVIAROMA Personalizes Luxury Fashion (Case Study)
Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield.
Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization
Advice on how to convert the new wave of holiday shoppers into frequent visitors, repeat purchasers, and brand advocates even after the season has ended.
Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce
Breaking down what growth hacking brings to the table along with some traditional and new approaches within eCommerce.
The economics of eCommerce conversion rate optimization
A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition.
Understanding conversion attribution scoping in A/B testing
Understand the influence of different conversion attribution configurations on your personalization and A/B testing campaigns.
BILD Personalizes the Entire Fan Journey (Case Study)
Learn how German online retailer BILD Shop increased conversions, revenue-per-user and mobile engagement with Dynamic Yield, achieving a 5x ROI.
How to Improve Your Post-Purchase eCommerce Strategy
You’ve gotten a customer to convert but you can’t rest on your laurels. Now it’s time to deploy your post-purchase eCommerce strategy.
How To Stop Marketing Like It’s 2007
As unified technology stacks replace disjointed point solutions, marketing will become easier, not harder, in 2017.
Real-Time Personalization: The Gift That Helps Gift Giving
Here’s how real-time personalization can help shoppers find gifts for friends and family during the holiday shopping season.
The Secret to Maximizing the Lifetime Value of Your Holiday Shoppers
While the holiday season is a huge boon to eCommerce sales, this doesn’t mean you should pursue every customer at all costs.
Do Sweat the Small Stuff: How Micro Moments in Mobile Drive Conversions
Mobile accounts for 60% of traffic, but only 16% of purchases. This was the main topic of discussion at Dynamic Yield’s “Rise & Dine” breakfast event.
Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays
While the competition for consumers’ holiday bucks might be stiff, these easy steps can help your business rack up the sales.
95-5 is the New Normal in eCommerce Experience Management
Learn how to leverage machine learning and micro-segmentation to identify and engage your most valuable consumers.
The Expert’s Guide to Driving Revenue with Product Recommendations
Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI.
Lamoda Drives Millions in Revenue with eCommerce Personalization (Case Study)
Lamoda personalizes experiences for 20 Million monthly customers using Dynamic Yield’s Unified Customer Engagement Platform.
Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue
How can marketers extract the highest value from recommendations? By leveraging the customer’s position in the purchase journey.
10 Proven eCommerce Personalization Strategies (Free Guide)
Use these proven personalization strategies to exceed customer expectations and increase revenue in 2016. Download our latest free ebook!
Our 10 Most Popular Blog Posts of 2015 (Chosen By You)
These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.
