Personalization Technology: The Build vs. Buy Decision
A framework to help marketers decide whether to build or buy personalization technology, based on years of working with top engineers around the world.
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Enterprise Personalization
Driving Big Results with Personalization
5-7% Uplift in Key Financial Metrics- 20% Increase in SEM Revenue
- 25% Uplift in Conversions
- 35% Increase in Sales
- 43% Uplift in Views-Per-User
- 14% overall uplift in revenue per user
- 40% Increase in Conversion Rate on Mobile
- 15% increase in revenue per user
- Double-Digit Growth in Revenue Per Customer
- 37% Uplift in Performance
