Personalization Technology: The Build vs. Buy Decision
A framework to help marketers decide whether to build or buy personalization technology, based on years of working with top engineers around the world.
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Enterprise Personalization
Driving Big Results with Personalization
15% uplift in purchase per user- 14% overall uplift in revenue per user
- 40% Increase in Conversion Rate on Mobile
- 15% increase in revenue per user
- Double-Digit Growth in Revenue Per Customer
- 37% Uplift in Performance
- 8X Increase in Conversion Rate
- 5X ROI and 20% Conversion Rate Uplift
- 60% Increase in ARPU
- $15M Uplift in Gross Profit
