Dynamic Yield Joins the McDonald’s Family
McDonald’s has acquired Dynamic Yield and will use its decision technology to increase personalization and improve customer experience.
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McDonald’s Acquisition
Driving Big Results with Personalization
+13.5% increase in grocery subscriptions- +8% uplift in AOV
- 14% uplift in click rate with Experience Email
- Incremental average check size
- Multi-million revenue driver
- Uplifts in cart value and revenue
- 89% increase in purchases
- 25% increase in enrollments
- Increased ROI from Email
- 40% increase in RPM
