Micro Segmentation

Mastering Micro-Segmentation for Personalization (Free eBook)

An in-depth examination of the challenges of micro-segmentation and a step-by-step process for creating and targeting micro-segments you can implement today.

Dvora Meyers

Do Sweat the Small Stuff: How Micro Moments in Mobile Drive Conversions

Mobile accounts for 60% of traffic, but only 16% of purchases. This was the main topic of discussion at Dynamic Yield’s “Rise & Dine” breakfast event.

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Driving Big Results with Personalization

+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM