Picking a personalization vendor with confidence – a resource for evaluation
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
Dynamic Yield Joins the McDonald’s Family
McDonald’s has acquired Dynamic Yield and will use its decision technology to increase personalization and improve customer experience.
McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience
Acquisition fast-tracks McDonald’s digital transformation.
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