Partnership enables businesses to unify and leverage real-time customer data for effective personalization
Dynamic Yield, the AI-powered omnichannel personalization engine and Tealium, the leader in real-time customer data orchestration solutions, today announced an integration that will combine first-party and behavioral data for the industry’s richest view of the customer journey.
With this integration, Tealium AudienceStream customer profiles and data segments can easily be onboarded, allowing marketers to target them with Dynamic Yield’s powerful testing and personalization engine for a true 1:1 experience across the customer journey. Further, for customers who have already unified their data in Tealium AudienceStream, no additional effort is required as proprietary Tealium segments are automatically synced with Dynamic Yield in real time, with just one click.
“Fragmented and inaccessible data siloed across multiple properties is one of the most detrimental hindrances to businesses today, preventing them from maintaining a consistent brand message, communicating coherently with their customers, and reaching their revenue goals,” said Mukund Ramachandran, CMO at Dynamic Yield. “Over the past few years businesses have been able to gather more and more valuable information about their customers from numerous sources, which is wonderful, but being unable to traverse and query this data renders it useless — integrations like this change all of that.”
“Syncing our Dynamic Yield account with our Tealium AudienceStream segments took only one click, and now allows us to target all of our visitors using our entire data set,” said Robert Blanck, General Manager eCommerce & Advertising at BILD. “This allows personalizing our customers’ experience conveniently and with ease.”
Sample use cases made possible by the partnership include:
“Our customers rely on Tealium to collect, enrich, and activate their most powerful asset — customer data,” said Mike Vaccaro, Vice President of Global Channel Partnerships at Tealium. “Through our partnership with Dynamic Yield, we are securing new tools to reach an even higher degree of personalization and offer further means to deliver the most relevant customer experience, across all channels.”
- Personalize the homepage of an online sports retailer according to a fan’s favorite team
- Identify known visitors and welcome them back to your site with a personal greeting
- Instantly show recommendations featuring an auto enthusiast’s favorite brand of wheels
- Optimize experiences for time-sensitive shoppers, VIP customers, and bargain hunters
With this new integration, mutual customers of Tealium and Dynamic Yield can leverage all of their valuable Tealium AudienceStream data for further analysis, enrichment, and targeting of Dynamic Content, Recommendations, Messaging, Emails, and much more for effective personalization.
About Dynamic Yield
Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.
Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, URBN Brands, and Ocado among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.
Tealium revolutionizes today’s digital businesses with a universal approach to orchestrating the ever-increasing flows of customer data – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub, comprised of tag management, API hub, customer data platform and data management solutions, enables organizations to leverage real-time data to create richer, more personalized digital experiences across every channel.