Our 10 Most-Read Blog Posts of 2014

We pulled the annual list of the top 10 posts that mattered most this year.

Looking back on 2014, the Dynamic Yield blog has experienced a fantastic year. With dozens of posts, thousands of unique visitors, hundreds of daily social interactions and newsletter signups, we put together the annual list of the top ten posts of the year. These are the winners from the very beginning of 2014, reflecting our audience’s hunger for website personalization knowledge, data analysis, conversion optimization, dynamic website experiments and automation.

Top 2014 Blog Posts

  1. Doing Data Science in a Startup: The Hard Truth

    Jul 20, 2014, posted by Idan Michaeli
    Revealing Idan’s own personal experience in the trenches of data science in a high-tech internet startup, discussing the key differences between academic scholarship and startup business culture.

  2. Get Rid of Noise With These 9 Fundamental Google Analytics Filters

    The second part of the Google Analytics data accuracy auditing series, discussing the importance of stepping back and making sure the data is as accurate and reliable as possible.

  3. Why Reaching & Protecting Statistical Significance is So Important in A/B Tests

    Delve deeper into the mechanics of a statistically valid A/B test, and understand the true meaning of statistical significance. Learn how to avoid common A/B testing pitfalls.

  4. Impact of A/B Testing on SEO

    Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.

  5. 5 Reasons Why I Stopped Following A/B Testing Case Studies

    Why we think that the magic of most A/B test case studies relies heavily on obscurity, and the list of reasons why you shouldn’t blindly follow case studies without being a skeptical marketer.

  6. 10 Web Personalization Stats You Ought to Know

    Some of the most interesting marketing statistics on website personalization every marketer should read, fitting the age of digital optimization and dynamic content delivery.

  7. Don’t Trust Your Google Analytics Data Just yet, Perform a Tag Audit

    To become fully data-driven professionals capable of testing, optimizing and personalizing web properties, we need to create a solid foundation for a data-driven decision making environment.

  8. Most Marketers are Choosing the Wrong Conversion Attribution KPI

    To yield more actionable results, marketers should move away from session based attribution and start measuring A/B tests based on revenue per user.

  9. Uncovering the Layers of Perfect Landing Page Design

    While there’s no one perfect landing page creation process to fit all use cases, there are four fundamental steps to follow when designing a new landing page campaign.

  10. Crafting a Successful 4-step Conversion Optimization Plan

    Suggesting a simple, yet effective, 4-step model for building a successful and powerful conversion optimization plan.

As 2014 draws to a close, we look forward to an even more exciting year as personalization and conversion optimization become central to every e-commerce and digital publishing operation.