Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.

These ten posts absolutely crushed it in providing the most valuable advice on the most critical topics media and eCommerce marketers faced this year. From analytics to personalization and A/B testing, recommendation strategies to weather targeting, here are the resources you need to get ahead of the game in 2016.

Top 10 Blog Posts of 2015

  1. Why Most Marketers Fail at Web Analytics

    Many people feel lost when it comes to knowing what to do with their web analytics— but we’ve got you covered. In our most popular post, Dynamic Yield’s Director of Marketing/Analytics Wizard Yaniv Navot teaches you how to distill your data into actionable insights and finally get your analytics right.

  2. 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

    Our team is always on the lookout for helpful and innovative marketing materials and we set out to narrow down the best of the best.  The result is this ultimate list of free and useful resources for optimization, growth, analytics, retention, SEO and online advertising.

  3. 40 Step On-Page SEO Checklist

    The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success.

  4. A Contextual-Bandit Approach to Website Optimization

    67 percent of companies are currently performing A/B testing, but many aren’t satisfied with results. In this post we show you how to go beyond standard A/B/n testing to achieve stellar results and optimize for maximum revenue.

  5. 4 Common Personalization Myths Marketers Need to Stop Believing

    You know about personalization but how much do you really understand it? Here we dismiss 4 common misconceptions that are holding you back from offering highly engaging user experiences.

  6. The Secret to Running Smarter Retargeting Campaigns

    Psst! Here are 10 tactics for taking your retargeting campaigns to the next level!

  7. Choosing the Right Conversion Optimization Objective

    Decisions, decisions. How do I define which experiment will be most valuable for my business?  How do I make sense of all the variables involved? In this insightful post, we cut out the guesswork and show you how to find the right CRO objective every time.

  8. How to Excel with Dynamic Recommendation Strategies

    With lots of recommendation strategies out there, identifying the correct one is easier said than done. In this post, optimization guru Jacob Silber teaches you everything you need to know about recommendations and exactly when to apply them.

  9. Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

    Shopping cart abandonment currently causes eCommerce brands to lose $18 Billion in yearly sales revenue. If you’re wondering what you can do to dramatically reduce abandonments, maximize conversions and increase profits, we’re here to show you how you can accomplish exactly that.

  10. Taking Marketing By Storm: How Weather-Based Targeting is Boosting Conversions

    Are you targeting users based on the weather? If you’re not, you should start,  becasuse it’s quickly becoming a mainstay of many successful marketing strategies. (You should also read this one because I may or may not have written it).