Dynamic Yield and Wunderman Thompson Commerce Announce Strategic Partnership
The strategic alliance will allow brands to deliver individual customer experiences at every touch-point.
Partnership joins powerful personalization technology with deep digital commerce expertise
[London, May 15th, 2019] Dynamic Yield, the AI-powered Personalization Anywhere™ platform, and Wunderman Thompson Commerce, a global eCommerce consultancy, today announced a strategic alliance that will allow brands to deliver individual customer experiences at every touch-point.
This partnership provides a first-class personalization solution based on Artificial Intelligence and Machine Learning without the use of complex ecosystems. By adding Dynamic Yield to Wunderman Thompson Commerce’s portfolio of leading global technology partners, it allows the opportunity to deliver the next step in online commerce for clients.
Colton Perry, VP of Channels at Dynamic Yield said: “Wunderman Thompson Commerce is a top-tier eCommerce consulting organization providing not only strategy but also high-quality technology integration and design services for some of the world’s most well- known and iconic brands. Combining their unparalleled strategic and delivery services with Dynamic Yield’s leading personalization, optimization, and decisioning platform will allow clients to deliver comprehensive customer-centric experiences that drive material ROI at scale.”
Marco Flapper, Director of Customer Experience & Data at Wunderman Thompson Commerce EMEA said: “In the ever-changing world of eCommerce, personalization and customer experience will become more important every day. We are delighted to have joined forces with Dynamic Yield to help our diverse set of clients develop deeper relationships with their customers through personalization.”
About Dynamic Yield
Dynamic Yield is an AI-powered Personalisation Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers from more than 300 brands around the world use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.
About Wunderman Thompson Commerce
Wunderman Thompson Commerce is a global digital commerce consultancy that brings strategic clarity, technical know-how and creative inspiration to help retailers, manufacturers, and brands deliver winning commerce capabilities across all major digital commerce channels; marketplaces, retailer.com and D2C. Wunderman Thompson Commerce is part of WPP combining the commerce capabilities of 1800 professionals.
