Content Specialist, Brand and Social

A Gartner Leader five years running, Dynamic Yield is redefining personalization technology with its Experience OS, which unifies business silos to deliver ongoing, tailored engagements from a single and fully customizable platform. To support the company’s content efforts during a period of aggressive growth and international acceleration, Dynamic Yield is looking for a Digital Content Creator in NYC, or on the East Coast.  

Reporting to the Senior Director of Marketing, as a Digital Content Creator at Dynamic Yield, you will develop thought-provoking commentary for PR, act as the company’s brand advocate and executor in culture content, lead our social media activations, and own our localization initiatives. The role requires close collaboration and alignment across Marketing functions and its various stakeholders in events, content, demand generation, product and partner marketing, design, and communications.

 

On a typical day, you might: 

• Launch a campaign on social media
• Produce a company milestone blog
• Translate collateral into different languages
• Create content for an HR initiative
• Draft a press release for an announcement
• Write copy for events or demand gen purposes
• Proofread and edit content for accuracy and quality

We’re looking for people who love their craft, sweat every detail, and want to push the boundaries of traditional B2B marketing.

The optimal skills for success in this role:

• Strives for perfection in their work as well as that of others while balancing the need to move quickly, all without getting lost in the weeds
• Naturally gifted at writing, turning complex subject matter into compelling, easily digestible information without sacrificing its integrity
• Skilled at managing and prioritizing a multitude of projects with varying deadlines but experienced enough to prioritize and set realistic expectations   
• A problem-solver who will take the time to work an issue out independently but isn’t afraid to ask the appropriate questions when necessary
• Self-motivated and interested in tackling new and unexplored opportunities that might otherwise have gone unnoticed or unrealized 

Qualifications:

• 2+ years of experience in content creation, preferably in a B2B or Saas setting
• A strong command and appreciation of tone, mechanics, and grammar
• Understanding of social media platforms and trends
• Extremely organized and skilled in project management 
• Knowledge of the latest content and digital marketing tactics 
• Hands-on experience with A/B testing, optimization, and personalization – a plus
• Background in eCommerce or financial services – a plus
• HTML / CSS knowledge – a plus

*Salary Range Base $100-$115k*

COVID-19 Considerations

We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted.  Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team.  Everyone must be vaccinated to enter Mastercard offices at this time.  Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.

In the US, Mastercard and Dynamic Yield is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.