About Our Marketing Operations Manager
Dynamic Yield is on the lookout for a detailed and process-oriented Marketing Operations Manager to oversee and carefully develop, maintain, and optimize all automated marketing campaigns. In this role, you will be a critical element of Dynamic Yield’s success, allowing us to target the right buyers, build relationships with customers, execute campaigns, collect and organize data, as well as generate high-quality leads.
Who you are:
- You are the glue that holds marketing together, enabling integration across teams and departments, allowing us to become more effective in our initiatives.
- A master of analytics, you use data to tell a story, which you deliver through elegant reports, dashboards, and spreadsheets to help others understand your message.
- The devil is in the details, and you live to find and replace inaccuracies or inefficiencies with better practices, processes, and systems that will allow us to scale.
- Everyone wants a piece of you, but somehow, you always find a way to manage expectations and prioritize work, tackling one job at a time.
- Databases are your playground, and you know how to get them to talk to one another, fine-tuning various configurations and settings to ensure all records are properly handled.
- Build, implement, monitor, and improve Dynamic Yield’s email marketing strategy. Own and perform all aspects of email campaigns, from design to writing, segmentation, strategy, all the way through technical development.
- Work with our marketing team to create emails, forms, reports, and other related infrastructure to support campaigns.
- Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report findings to senior management.
- Develop and manage a testing strategy to continuously optimize emails, forms, and entire campaigns.
- Maintain marketing database health and compliance with regulations, including GDPR.
- Document and evangelize best practices and governance policies.
Optimal Skills for Success:
- At least 3 years of marketing automation experience using Marketo under your belt.
- At least 3 years of expertise in Salesforce.com usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs.
- Understanding of the relationship between a marketing automation platform and Salesforce, and how campaigns/data is synced, as well as the field mapping processes.
- In-depth understanding of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC.
- HTML and CSS skills – big necessity!
- Must have hands-on marketing automation experience in the B2B space.
- Knowledge of Marketo's API Integration – a plus.
- BA/BS or equivalent working experience.
Dynamic Yield’s recent acquisition by McDonald’s makes it an amazing time to join our team, as support from the leading global foodservice retailer will only further accelerate the company’s growth. This is a full-time salaried role located in our New York office, reporting to the VP of Marketing.
Why work here
These are the perks and the benefits which await you when you join our team.
Fueled minds start with square meals. Our offices provide healthy snack options to keep you productive throughout the day.
We keep the team spirit going at all times, with numerous events and activities happening in the office, but also outside of the office.
We’re not here to police your “me time.” Take the right balance of personal days off so you can always be fully on.
This isn’t some little startup anymore. We’ve spent the last six years building a company that you can feel secure about. And as one of the fastest growing tech companies, we want you to help us grow, too.
Who we are
Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging - in a single platform.
- Crain's One of the top 100 best places to work in New York
- CB INSIGHTS One of the top 100 AI companies in the world
- Timmy Awards Finalist for best tech start-up in New York