Marketing Automation Manager (Marketo)

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Who we are

Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging - in a single platform.

Why work here

These are the perks and the benefits which await you when you join our team.

Free Food
Fueled minds start with square meals. Our offices provide healthy snack options to keep you productive throughout the day.

Team Activities
We keep the team spirit going at all times, with numerous events and activities happening in the office, but also outside of the office.

Well Established
This isn’t some little startup anymore. We’ve spent the last 8 years building a company that you can feel secure about. And as one of the fastest growing tech companies, we want you to help us grow, too.

About Our Marketing Automation Manager role

Dynamic Yield is on the lookout for a detailed and process-oriented Marketo expert to oversee and carefully develop, maintain, and optimize all Dynamic Yield’s automated marketing campaigns. In this role, you will be a critical element of Dynamic Yield’s success, allowing us to execute campaigns, collect and organize data, and generate high-quality leads.

The Task-at-Hand:

  • Build, implement, monitor, and improve Dynamic Yield’s email marketing strategy. Own and perform all aspects of email campaigns, from design to writing, segmentation, strategy, all the way through technical development.
  • Work with our marketing team to create emails, forms, reports, and other related infrastructure to support campaigns.
  • Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report findings to senior management.
  • Develop and manage a testing strategy to continuously optimize emails, forms, and entire campaigns.
  • Maintain marketing database health and compliance with regulations, including GDPR.
  • Document and evangelize best practices and governance policies.

Optimal Skills for Success:

  • You are the glue that holds marketing together, enabling integration across teams and departments, allowing us to become more effective in our initiatives. 
  • Marketo is your playground, and you know how to develop marketing programs to run efficiently and talk to one another.
  • You understand the marketing technology stack and know how to integrate well between Marketo, Salesforce, and other platforms. 
  • The devil is in the details, and you live to find and replace inaccuracies or inefficiencies with better practices, processes, and systems that will allow us to scale.    
  • Everyone wants a piece of you, but somehow, you always find a way to manage expectations and prioritize work, tackling one job at a time.  


Equal Opportunity Employer: Dynamic Yield is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities, and veterans to apply.








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Marketing Automation Manager (Marketo) - Latvia - 2935995

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