Content Marketing Manager

New York

Content Marketing Manager

Dynamic Yield, a Gartner-recognized Leader in Personalization Engines multiple years running, and a Strong Performer in Forrester’s Experience Optimization Wave, is looking for a Content Marketing Manager. Reporting to the Director of Marketing, this person will own Dynamic Yield’s overall content and localization strategy, including the ideation, orchestration, and development of educational articles, thought leadership bylines, web copy, newsletters, research reports, social media updates, guest post contributions, and so much more. 

Content plays a significant role in how we nurture relationships with the industry, from our customers to partners, analysts, as well as prospective buyers. This role is, therefore, critical to the Marketing team, requiring significant collaboration across functions such as Design, Events, Demand Generation as well as other departments like Sales, Channels, Customer Success, and HR. 

Successful candidates will have experience in SaaS or B2B Marketing, leading and executing content marketing efforts to drive awareness, engagement, and conversions.

*Please submit 2-3 writing samples as part of your application (attached/linked in resume). Only applicants who submit samples will be considered.*

The optimal skills for success in this role:

  • Comes to every project with a strategic point of view, forcing the organization to think critically about the task at hand and optimal way forward
  • Strives for perfection in their work as well as that of others while balancing the need to move quickly, all without getting lost in the weeds
  • Naturally gifted at writing, turning complex subject matter into compelling, easily digestible information without sacrificing its integrity
  • Skilled at managing and prioritizing a multitude of projects with varying deadlines but experienced enough to prioritize and set realistic expectations   
  • A problem-solver who will take the time to work an issue out independently but isn’t afraid to ask the appropriate questions when necessary 
  • Self-motivated and interested in tackling new and unexplored opportunities that might otherwise have gone unnoticed or unrealized 

Qualifications:

  • 3+ years of content marketing experience in B2B Marketing or SaaS setting
  • A strong command and appreciation of tone, mechanics, and grammar
  • Knowledge of digital marketing tactics, including social, email marketing, basic SEO, and web analytics
  • Familiarity with the marketing technology landscape and SaaS-based business practices
  • Bachelor’s degree in English, Journalism, or related field
  • Experience using WordPress
  • HTML / CSS knowledge – a plus
  • Hands-on experience with A/B testing, optimization, and personalization – a plus
  • Background in eCommerce a plus

 

We don’t skimp on the perks

We invest in our team, making sure everyone is taken care of – from mental and physical health and wellness to ensuring a healthy work-life balance. Here’s a few of our favorites ;)

  • Employee wellness programs
  • Learning and development programs
  • Equipment stipends to comfortably work from home
  • Hybrid work model
  • Generous paid time off

At Dynamic Yield, our strength lies in our talent. Some of the world’s biggest brands rely on our innovation-led team to empower them to build transformative customer experiences. That’s why we’ve built a globally-recognized, people-centric, award-winning company. And with teams across six countries collaborating to build best-in-class technology, we’re looking for exceptional talent that is ready to be part of something great.

Dynamic Yield is an environment that welcomes all races, sexual orientations, ethnic and cultural backgrounds. As an Equal Opportunity employer, we strive to build a workplace that caters to all personality types.

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Content Marketing Manager - New York - 3609871