Event Marketing Manager
Event Marketing Manager
Dynamic Yield, a Gartner-recognized Leader in Personalization Engines multiple years running, and a Strong Performer in Forrester’s Experience Optimization Wave, is looking for an Event Marketing Manager. We help the best companies in the world build stellar customer experiences based on game-changing ideas and technology. Our Experience Optimization platform influences the purchase decisions of hundreds of millions of customers every day, purposefully designed to increase the scope, scale, and competitive edge of every business we work with.
Reporting to the Director of Marketing, as the Event Marketing Manager at Dynamic Yield, you will think conceptually and strategically about our North American events. You will plan, orchestrate and manage a range of marketing initiatives, including running webinars, virtual summits, and in-person events – supporting our sales pipeline goals in the region. In this role, you will partner with the Channel and Sales teams to build brand awareness, market leadership, lead generation, and customer engagement through a range of exciting marketing campaigns and initiatives.
We're looking for people that have a high bar to join our expanding team of marketers across demand generation, content marketing, product marketing, design, communications, and events. We are looking for people who love their craft, sweat every detail, and push the boundaries of traditional B2B marketing.
Who you are:
- Bachelor's degree in relevant fields such as Marketing, Communications, or Public Relations.
- Ability to communicate crisply and powerfully with senior executives.
- Ability to handle multiple projects at the same time.
- Experience working with a sales team.
- Team player, with an ability to collaborate with other key functions.
- Expect the unexpected is the motto you live by, which means when things don’t go according to plan, you are always quick on your feet to find a resolution.
- Everything is negotiable, and you aren’t afraid to fight for the best deal from the many vendors we work with – in fact, you do it with diplomacy.
- Develop an event and industry conference strategy to generate new leads and drive company awareness.
- Manage trade show and conference vendors, contractors, production schedules, and budgets associated with event execution.
- Monitor the performance of executed events, webinars, and industry conferences, sharing reports with Marketing and Executive teams to help us understand the impact of our efforts.
- Ideate creative and interesting outings, further cementing Dynamic Yield as a leader in the space while also influencing buying decisions among prospects and nurturing customer relationships.
- Support and manage various localization projects from beginning to end.
Optimal skills for success:
- Prior experience of successfully working with trade conferences and industry events.
- Ability to discuss KPIs and event ROI is a must.
- Basic Salesforce competency is a plus.
- The ability to remain calm in stressful situations.
- Strong problem-solving skills.
- Highly organized.
- Gregarious and incredibly creative.
- A keen sense of interesting, fun activities.
- An “Ask for forgiveness, not permission” mentality.
- Experience in Ad Tech, Marketing Technology, or eCommerce is a plus.
We don’t skimp on the perks
We invest in our team, making sure everyone is taken care of – from mental and physical health and wellness to ensuring a healthy work-life balance. Here’s a few of our favorites ;)
- Employee wellness programs
- Learning and development programs
- Equipment stipends to comfortably work from home
- Hybrid work model
- Generous paid time off
At Dynamic Yield, our strength lies in our talent. Some of the world’s biggest brands rely on our innovation-led team to empower them to build transformative customer experiences. That’s why we’ve built a globally-recognized, people-centric, award-winning company. And with teams across six countries collaborating to build best-in-class technology, we’re looking for exceptional talent that is ready to be part of something great.
Dynamic Yield is an environment that welcomes all races, sexual orientations, ethnic and cultural backgrounds. As an Equal Opportunity employer, we strive to build a workplace that caters to all personality types.