Customer Marketing Manager

New York

Customer Marketing Manager

Dynamic Yield, a Gartner-recognized Leader in Personalization Engines multiple years running, and a Strong Performer in Forrester’s Experience Optimization Wave, is looking for a Customer Marketing Manager. Reporting to the Director of Product Marketing, this person will own Dynamic Yield’s overall customer marketing and engagement strategy, including the full customer co-marketing lifecycle, creation of customer stories and thought leadership, development of customer summits, webinars, and speaking opportunities, and the cultivation of strategic relationships with Dynamic Yield’s champions. 

Our customers are the core of Dynamic Yield. Amplifying their success with our platform and journey with our brand play a significant role in how we nurture relationships not only with prospective buyers, but with partners and analysts as well. This role is, therefore, critical to the Marketing team, requiring significant collaboration across functions such as Design, Events, and Demand Generation but also requires a tight-knit relationship with Customer Success, Sales, and Channel. 

Successful candidates will have experience in SaaS or B2B Marketing, leading and executing customer marketing efforts and building high-value co-marketing collateral and campaigns.

The optimal skills for success in this role:

  • You love working with customers as much as we do, and can cultivate strategic, long-term relationships with Dynamic Yield champions
  • You’re a natural storyteller with excellent writing ability 
  • You’re looking to expand your reach - partnering not only with a large team of CSMs but also product marketing, demand gen, content, and design
  • You’re constantly seeking new and innovative ways to engage customers and aren’t afraid to seek out challenges
  • You thrive in a fast paced environment, and know how to prioritize effectively 

The task at hand:

  • Cultivate strategic and long term relationships with Dynamic Yield customers 
  • Lead every stage of the co-marketing relationship lifecycle with outstanding attention to detail, making engagements low-effort and high-value for our customers
  • Uncover new use cases and ROI that demonstrate the value Dynamic Yield brings to our customers
  • Produce rich customer stories across all formats, channels and full-funnel activities including blogs, case studies, videos, demos, webinars, speaking opportunities, etc
  • Work closely with customer success and product marketing to craft stories of our most strategic customers that support our go-to-market initiatives
  • Collaborate with our events team to host customer summits and source customer speakers for other DY event


  • 3+ years of customer marketing experience in B2B Marketing or SaaS setting
  • A strong command and appreciation of tone, mechanics, and grammar
  • Experience developing customer stories from concept to development to promotion
  • Experiencing managing the co-marketing relationship lifecycle
  • Familiarity with the marketing technology landscape and SaaS-based business practices
  • Bachelor’s degree in English, Journalism, or related field
  • Hands-on experience with A/B testing, optimization, and personalization – a plus** Please include a sample customer story or case study you’ve worked on as a reference along with your application**
  • *Salary range: Base $100-115k*


COVID-19 Considerations

We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted.  Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team.  Everyone must be vaccinated to enter Mastercard offices at this time.  Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.

In the US, Mastercard and Dynamic Yield is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. 

We don’t skimp on the perks

We invest in our team, making sure everyone is taken care of – from mental and physical health and wellness to ensuring a healthy work-life balance. Here’s a few of our favorites ;)

  • Employee wellness programs
  • Learning and development programs
  • Equipment stipends to comfortably work from home
  • Hybrid work model
  • Generous paid time off

At Dynamic Yield, our strength lies in our talent. Some of the world’s biggest brands rely on our innovation-led team to empower them to build transformative customer experiences. That’s why we’ve built a globally-recognized, people-centric, award-winning company. And with teams across six countries collaborating to build best-in-class technology, we’re looking for exceptional talent that is ready to be part of something great.

Dynamic Yield is an environment that welcomes all races, sexual orientations, ethnic and cultural backgrounds. As an Equal Opportunity employer, we strive to build a workplace that caters to all personality types.

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Customer Marketing Manager - New York - 3906455