Associate Product Marketing Manager

New York

Associate Product Marketing Manager

Dynamic Yield, a Gartner-recognized Leader in Personalization Engines five years running and subsidiary of Mastercard, is looking for an Associate Product Marketing Manager. Reporting to the Director of Product Marketing, this person will work collaboratively with the marketing, product, customer success, and sales teams across Dynamic Yield to create and execute GTM strategies for new products and industries.

Dynamic Yield is embarking on a new phase of growth, pursuing new verticals and product expansions that will each require their own go-to-market strategy, including differentiated messaging and positioning, competitive and market analyses, sales enablement, customer enablement, and more. This role presents an opportunity to own several different GTMs from concept and execution while benefiting from the expertise and support of an experienced team. 

Successful candidates will have experience in SaaS or B2B Marketing, building GTM strategies, crafting product positioning, developing sales collateral and enablement materials, conducting market research and competitive analyses, and strong organizational and time management skills.

The optimal skills for success in this role:

  • You love learning about new technologies and are quick to understand how different products work in order to effectively communicate their value
  • You’re a natural storyteller with excellent writing ability 
  • You’re looking to jumpstart your product marketing career 
  • You love to work cross functionally and manage many types of projects at once
  • You thrive in a fast paced environment, and know how to prioritize effectively 

The task at hand:

  • Develop personas for new products and verticals
  • Conduct competitive analyses and market research
  • Develop messaging and positioning for new products and industries
  • Create sales enablement content including pitch decks, factsheets, demo scripts, and trainings
  • Partner with our Customer Marketing Manager to promote the adoption and upsell of new products and features
  • Develop product-related marketing content including blogs, guides, and more


  • 1-3 years of product marketing experience in B2B Marketing or SaaS setting
  • A strong command and appreciation of tone, mechanics, and grammar
  • Understanding of the B2B product GTM process and experience developing a GTM from concept to execution
  • Familiarity with the marketing technology landscape and SaaS-based business practices
  • Bachelor’s degree in English, Journalism, or related field
  • Hands-on experience with A/B testing, optimization, and personalization – a plus

    COVID-19 Considerations

    We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

    In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted.  Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team.  Everyone must be vaccinated to enter Mastercard offices at this time. 
    Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.

    In the US, Mastercard and Dynamic Yield is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. 

We don’t skimp on the perks

We invest in our team, making sure everyone is taken care of – from mental and physical health and wellness to ensuring a healthy work-life balance. Here’s a few of our favorites ;)

  • Employee wellness programs
  • Learning and development programs
  • Equipment stipends to comfortably work from home
  • Hybrid work model
  • Generous paid time off

At Dynamic Yield, our strength lies in our talent. Some of the world’s biggest brands rely on our innovation-led team to empower them to build transformative customer experiences. That’s why we’ve built a globally-recognized, people-centric, award-winning company. And with teams across six countries collaborating to build best-in-class technology, we’re looking for exceptional talent that is ready to be part of something great.

Dynamic Yield is an environment that welcomes all races, sexual orientations, ethnic and cultural backgrounds. As an Equal Opportunity employer, we strive to build a workplace that caters to all personality types.

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Associate Product Marketing Manager - New York - 4471492