In a niche market with such a diverse customer base and an incredibly large product catalog, APMEX recognized the need for a more sophisticated understanding of its users. To better serve the main motivations of its visitors, APMEX required a solution to:
- Integrate easily and effectively with current technologies including CRM.
- Analyze and identify high-value segments in real time for experience-tailoring.
- Optimize product discovery for vast assortment of SKUs based on traffic quality.
That’s when they turned to the end-to-end personalization capabilities of Dynamic Yield.