APMEX turns personalization into gold

Retailer of precious metals drives double-digit growth with Dynamic Yield

Apmex Case study cover

This case study shows you how APMEX personalized experiences for an extremely diverse customer base for uplifts of up to 7% in revenue per session and conversion rate.

Learn how APMEX used Dynamic Yield to:

  • Onboard 3rd party data from various sources for deep customer analysis
  • Apply robust logic for persona-based segmentation
  • Continuously optimize and personalize every homepage banner
  • Target visitors with personalized product recommendations
  • Leverage data and strategies from mobile/desktop for email


About APMEX:

With more than 10,000 in stock, APMEX boasts over $14 billion in transactions and is the #1 ranked specialty retailer by Internet Retailer Magazine.

Read the case study