With more than 10,000 in stock, APMEX boasts over $14 billion in transactions and is the #1 ranked specialty retailer by Internet Retailer Magazine. Although a niche market, fusing both retail and finance, APMEX wanted to be seen as best in class when it came to the traditional eCommerce experience. In order to do so, the team at APMEX turned to Dynamic Yield to discover the real motivations of its shoppers in order to serve more targeted promotions across a wide range of different segments. Ultimately, the eComm platform saw key financial metrics like conversion rate, average order value, and revenue per session increase between 5-7% percent.
In a niche market with such a diverse customer base and an incredibly large product catalog, APMEX recognized the need for a more sophisticated understanding of its users. To better serve the main motivations of its visitors, APMEX required a solution to:
- Integrate easily and effectively with current technologies including CRM.
- Analyze and identify high-value segments in real time for experience-tailoring.
- Optimize product discovery for vast assortment of SKUs based on traffic quality.
That’s when they turned to the end-to-end personalization capabilities of Dynamic Yield.