among the DJ lover audience in comparison to the rest of the website traffic
- Identify customers primarily interested in DJing with high-precision
- Provide a consistent personalized experience across the entire website
- Drive revenue uplift by automatically identifying the ideal experience for these visitors
PDP recommendations in particular demonstrated a massive uplift, delivering 8X more conversions than a control group in which no recommendations were shown. The Homepage recommendations in which Ocado tests “Free Gift” recommendations vs. “Newest is” has demonstrated a 54% uplift in CTR.
Chal-Tec created a personalized experience for every one of Electronic-Star’s sub-categories
Due to the incredible success of the DJ lovers experience, Chal-Tec created a camouflaged version of the website for every one of its audiences based on their preferred category, as depicted below.