Chal-Tec creates specialized experiences in a marketplace world
among the DJ lover audience in comparison to the rest of the website traffic
- Identify customers primarily interested in DJing with high-precision
- Provide a consistent personalized experience across the entire website
- Drive revenue uplift by automatically identifying the ideal experience for these visitors
Depicted below, find every step of the website as experienced by the general population vs. the DJ-Lovers segment:
Chal-Tec created a personalized experience for every one of Electronic-Star’s sub-categories
Due to the incredible success of the DJ lovers experience, Chal-Tec created a camouflaged version of the website for every one of its audiences based on their preferred category, as depicted below.