Onboarded and activated historical first-party customer data from day one
Before integrating with Dynamic Yield, e.l.f. used Custora, a cloud-based customer analytics software to help identify insightful audience segments. However, the team wanted to further leverage the Custora segments to take immediate action on the site and customize experiences. The ability to ingest Custora’s first-party data with Dynamic Yield ensured the beauty retailer would be able to create highly-targeted campaigns while not losing the rich first-party historical data.
First-party audience examples:
First-party audience examples: