Case Study: Hallmark Increases Views-Per-User by 43%

Personalization Powers More Views for Hallmark Channel’s Most Popular Content

Hallmark Case Study

This case study shows you how Hallmark created a custom video experience by recommending the most relevant videos for each user based on prior content consumption.

Learn how Hallmark used Dynamic Yield to:

  • Deploy automated personalization to continuously serve the most relevant videos.
  • Used real-time messaging to drive tune-ins.
  • Served featured overlays to increase engagement on smartphones, tablets and desktop.

About Hallmark Channel:

Hallmark Channel is the country’s leading destination for quality family entertainment. In addition to its signature movies, the network features an ambitious lineup of original content.

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