Delivering almost 46.5 million DIY meals to 1.84 million active customers worldwide in the three-month period between July 1, 2018 and September 30, 2018, HelloFresh is the global market leader across 11 countries. In helping so many individuals discover their inner chef, HelloFresh strives to nurture a high-contact relationship with every customer, allowing them to browse over 10,000 recipes, choose meal preferences, and plan delivery schedules. These weekly check-ins require an automated yet highly personalized approach, which is what led them to Dynamic Yield’s platform. With Dynamic Yield, HelloFresh launched numerous campaigns aimed at increasing customer loyalty with more individualized experiences at every touchpoint, ultimately leading to significant increases in both conversion rate and revenue per customer.
- Incorporate a personalization platform that conforms with their existing ecosystem and targeting logic
- Execute complex experiences without compromising the technical performance of service, especially on mobile devices
- Reduce the tendency of customers to cancel their subscription due to lack of awareness for other, more convenient options
- Increase customer loyalty and the recurrence of box delivery per every subscription
To achieve this, HelloFresh leveraged Dynamic Yield’s unique “Evaluator” capability, allowing them to code their own custom targeting condition to reach visitors. HelloFresh’s Evaluator, depicted below, targets customers who have already been identified on any one of their devices. This guarantees visitors will receive the same experience regardless of browser or device used: