HRS eases booking process for business travel
revenue per user
after personalizing the homepage recommendations for booking abandoners
by displaying recently viewed accommodations on the homepage for returning visitors
As one of the top-three hotel portals in Europe, HRS has become a leader in travel for both personal and business travelers. Since 1972, the company has been providing a corporate booking solution to simplify the planning process, finding the best accommodations for customers and servicing over 3,000 multinational corporations globally. But knowing business travelers are limited in their choices, to better address each user’s intent and needs, HRS turned to Dynamic Yield to personalize the booking process. And after experimenting with a set of new recommendation strategies on the homepage, the team was able to optimize its listings for audiences at various stages of the funnel, generating significant uplift in revenue per user.
- Displaying results based on user affinity
- Expediting the booking process by serving recommendations
- Providing a unique journey for audiences at different stages of the funnel