Juniqe, the leading online marketplace for eclectic art prints, apparel, and accessories, is disrupting the European mass art market by making exciting designs of genuine artists accessible to consumers. The company wanted to increase sales by guiding customers and prospects to the most relevant products and the most valuable pages. To achieve this, Juniqe used predictive A/B testing and automatic optimization to serve the highest performing variations. As a result, Juniqe drove a 20% increase in SEM campaign revenue and an 8% uplift in revenue on product pages.
Juniqe knew that creating relevant website experiences would mean undertaking a massive test, learn, and iterate process. Given the scale, the company needed a customer-engagement solution with predictive A/B testing and automatic optimization capabilities.
To achieve this, the company replaced its existing SEM links with Dynamic Links—links that redirect traffic to multiple destination URLs based on predefined goals. Juniqe tested multiple landing page destinations (e.g. the homepage vs. category pages with custom layouts) and automatically redirected consumers to the page that generated the highest revenue post click-through.
The Key Takeaway
Stay smart about campaign traffic As acquisition costs continue to rise, knowing which landing pages to route consumers to is essential for driving ROI from paid media campaigns.