Kopari Beauty is a beauty company that takes coconut oil’s many benefits to the next level by adding all-natural ingredients in its skin, body, and personal care products. Having started out as a digitally-native startup company that focused entirely on its direct-to-consumer business, over time, Kopari beauty has experienced an influx of new visitors during its expansion into omnichannel retail. To support a burgeoning base of shoppers arriving at its Shopify Plus store, Kopari turned to Dynamic Yield to personalize experiences that capitalize on each and every new customer. Over the course of 15 months, this led to a 60% increase in Average Revenue per User.
- Easily implement a personalization solution on their Shopify Plus website
- Use machine learning to automatically identify each visitor and their motives based on available data, point of entry, and site interactions
- Implement a test or personalization technique at the drop of a hat without necessarily having the time or resources to build out a full development process