This case study shows you how Lamoda personalized and optimized the experiences of 20 Million online customers to drive Millions in sales.
Learn how Lamoda used Dynamic Yield to:
- Create over 160 granular audience segments
- Use machine learning to automatically tailor offers to each segment
- Serve auto-optimized coupons to increase purchases
- Personalize product grids based on user affinities
- Leverage social proof to engage idle visitors
Lamoda is the leading online retailer in Russia, offering more than 1 million products from 900 brands to 20 million unique visitors each month.