Lamoda Achieves $15M Uplift in Gross Profit
Lamoda, the leading online fashion retailer in Russia, implemented website personalization at scale and converted more of its existing visitor base into paying customers. To achieve this, the company created over 160 unique visitor segments and automatically targeted each with personalized offers and messages based on purchase behavior, product preferences, and more. As a result, Lamoda realized a $15 Million increase in gross profit, a remarkable feat achieved using only one person on its team.
Faced with the challenge of personalizing experiences, Lamoda needed a solution which would allow it to:
- Create granular visitor segmentations across its
vast customer base
- Automate targeting capabilities to tailor specific offers to each segment
- Optimize every pixel throughout each step of the customer funnel
- Leverage machine learning to optimize experiences at scale and make smarter, data-driven decisions
The Key Takeaway
What’s especially significant is that Lamoda achieved these results using onlyone person on its team.
Inspired by this tremendous success, Lamoda continues to use Dynamic Yield to deliver a highly relevant shopping experience that engages visitors on a personal level and increases revenue sitewide