Luxury gets personal
Whether you feel your best in Gucci, Burberry or Dolce and Gabbana, Florence-based LUISAVIAROMA (LVR) offers the pinnacle of high fashion available online. To optimize every aspect of the luxury buying experience, LVR turned to Dynamic Yield after a history of heartbreak with personalization providers. Combining powerful machine learning algorithms with flexible merchandising rules, LVR achieved significant increases in revenue per user across several use cases, adding millions of dollars in top-line revenue.
- Help luxury shoppers find the perfect look in as few clicks as possible
- Increase customer retention and revenue from each visitor to the website
- Optimize every pixel throughout each step of the customer funnel
- Provide both machine learning powered recommendations and flexible merchandising rules.
strategies on the thank you page
To further boost performance of this recommendation widget, Dynamic Yield identified opportunities to increase revenue by identifying audiences likely to prefer a less popular variation. In this case, showcasing most popular products was often the best strategy while personalized recommendations performed best for users who viewed 10 or more product pages.
Overall, the constant experimentation paid off to the tune of a 14% increase in average revenue per user.
The Key Takeaway
In partnership with Dynamic Yield, LVR continues to set the standard for personalization in luxury fashion solidifying its place as the technology leader in the industry.