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In recent years, McDonald’s, a leader in the quick service restaurant space, has made significant advancements in technology on its mission to drive a more seamless and memorable customer experience.
Under its Accelerating the Arches growth strategy, the company has invested in digital, enhancing the McDonald’s Global Mobile App with Mobile Order & Pay, indoor and outdoor digital menu boards, and self-order kiosks.
A key component that needed further development to create a more seamless customer experience, however, was a layer of personalization.
After successfully testing Dynamic Yield’s personalization and experience optimization solution in several U.S restaurants in 2018, McDonald’s became one of the first global restaurant brands to integrate AI-powered decision technology into its restaurants, and rolled out its personalized product recommendations in more than:
In the U.S. Drive Thru menu and in-store kiosk displays, McDonald’s is able to show relevant menu items based on factors key to help provide an enhanced customer experience:
Today, recommendations served on a McDonald’s digital screen integrated with Dynamic Yield’s technology, whether within the Drive Thru or in-restaurant kiosk – is being A/B tested and regularly optimized against at least one other algorithm. Improving ordering experiences and ushering in a new era of digital engagement for the iconic brand is just the beginning, as McDonald’s plans to further scale and integrate Dynamic Yield’s capabilities globally.