Made for Scale
In recent years, McDonald’s, a leader in the quick service restaurant space, has made significant advancements in technology on its mission to drive a more seamless and memorable customer experience.
Under its Accelerating the Arches growth strategy, the company has invested in digital, enhancing the McDonald’s Global Mobile App with Mobile Order & Pay, indoor and outdoor digital menu boards, and self-order kiosks.
A key component that needed further development to create a more seamless customer experience, however, was a layer of personalization.
After successfully testing Dynamic Yield’s personalization platform in several U.S restaurants in 2018, McDonald’s acquired the company, becoming one of the first global restaurant brands to integrate decision technology into its restaurants.
Following the acquisition, Dynamic Yield rolled out its product recommendation technology in more than:
In the U.S. Drive Thru menu and in-store kiosk displays, McDonald’s is able to show relevant menu items based on factors key to help provide an enhanced customer experience:
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.