Moss Bros. suits the modern man through personalization

Introduction


The Challenge
Moss Bros. is home to a variety of brands, offering menswear in every color, shape, and style, making it all the more important to deliver a tailored experience. To better match individual shoppers to the right products, Moss Bros. was in the market for a solution that would allow its team to:
- Easily experiment with and optimize the layout of the homepage
- Simplify and streamline the navigation experience
- Surface product recommendations on product detail pages
- Trigger exit-intent overlays to recover shoppers’ carts
That’s when Moss Bros. turned to Dynamic Yield’s intuitive personalization platform.
Execution
Then, using a separate experiment, Moss Bros. delivered products reflective of local weather conditions. The resulting top-to-bottom homepage personalization proved beneficial, positively influencing purchases among both audiences.
Homepage Variation 1:

Homepage Variation 2:

Regular navigation bar with “Suits & Tailoring” menu option

Simplified navigation bar with “Suits”’ menu option

Recommendations above-the-fold on PDPs for Google PLA traffic

“Email me my bag” overlay strategy on desktop

“Email me my bag” overlay on mobile

“Email me my bag” overlay strategy on desktop

“Email me my bag” overlay on mobile
