Moss Bros. suits the modern man through personalization
Moss Bros., UK’s leading formalwear retailer, is an industry veteran. Founded in 1851, the company has over 130 stores as well as dedicated online sites for the United States, Ireland, and the UK, selling to customers all over the world. With a diverse customer base and versatile range of products, Moss Bros. sought to recreate the personal, tailored touch of its in-store experience for online shoppers. To pull this off, Moss Bros. teamed up with Dynamic Yield, using the powerful personalization platform to guide users to the perfect suit based on their distinct needs. After launching a number of experiments, the retailer was able to achieve several key business objectives, including a 9.7% uplift in revenue, a 5.4% increase in purchases, and a notable reduction in cart abandonment.
Moss Bros. is home to a variety of brands, offering menswear in every color, shape, and style, making it all the more important to deliver a tailored experience. To better match individual shoppers to the right products, Moss Bros. was in the market for a solution that would allow its team to:
- Easily experiment with and optimize the layout of the homepage
- Simplify and streamline the navigation experience
- Surface product recommendations on product detail pages
- Trigger exit-intent overlays to recover shoppers’ carts
That’s when Moss Bros. turned to Dynamic Yield’s intuitive personalization platform.
Then, using a separate experiment, Moss Bros. delivered products reflective of local weather conditions. The resulting top-to-bottom homepage personalization proved beneficial, positively influencing purchases among both audiences.