Moss Bros. suits the modern man through personalization
Moss Bros. is home to a variety of brands, offering menswear in every color, shape, and style, making it all the more important to deliver a tailored experience. To better match individual shoppers to the right products, Moss Bros. was in the market for a solution that would allow its team to:
- Easily experiment with and optimize the layout of the homepage
- Simplify and streamline the navigation experience
- Surface product recommendations on product detail pages
- Trigger exit-intent overlays to recover shoppers’ carts
That’s when Moss Bros. turned to Dynamic Yield’s intuitive personalization platform.
Then, using a separate experiment, Moss Bros. delivered products reflective of local weather conditions. The resulting top-to-bottom homepage personalization proved beneficial, positively influencing purchases among both audiences.