Case Study: Nature Hills Increases Revenue with Personalized Recommendations

How America’s Largest Online Plant Nursery Increased AOV by 20%

Nature Hills Case Study

This case study shows you how Nature Hills combined merchandizer expertise with data-driven product recommendations to increase sales

Learn how Nature Hills used Dynamic Yield to:

  • Leverage collaborative filtering to predict what each user would purchase.
  • Use manual merchandizing to pin specific products in automated recommendation results.
  • A/B test page layouts for 13% more adds-to-cart.
  • A/B test calls-to-action to increase Revenue Per Session (RPS) by 25%.

About Nature Hills:

Nature Hills is America’s largest online plant and tree nursery, offering customers a variety of almost 2,000 products throughout six major product categories.