This case study shows you how Nature Hills combined merchandizer expertise with data-driven product recommendations to increase sales
Learn how Nature Hills used Dynamic Yield to:
- Leverage collaborative filtering to predict what each user would purchase.
- Use manual merchandizing to pin specific products in automated recommendation results.
- A/B test page layouts for 13% more adds-to-cart.
- A/B test calls-to-action to increase Revenue Per Session (RPS) by 25%.
About Nature Hills:
Nature Hills is America’s largest online plant and tree nursery, offering customers a variety of almost 2,000 products throughout six major product categories.