Dynamic Yield has made our marketing team a lean, mean machine, allowing us to seamlessly test and deploy unique variations and strategies. We can quickly analyze our data in real-time and craft experiences that significantly improve our core KPIs.
Across its portfolio of lifestyle brands, Ocado oversees a vast product set targeted towards a plethora of consumer profiles.
To delight and monetize all of these personas, Ocado required a solution to
- Test recommendations strategies on product pages to drive more conversions
- Encourage serendipity by exposing users to more relevant items
- Increase average order value across its properties
- Boost conversion rates from different traffic sources
PDP recommendations in particular demonstrated a massive uplift, delivering 8X more conversions than a control group in which no recommendations were shown. The Homepage recommendations in which Ocado tests “Free Gift” recommendations vs. “Newest is” has demonstrated a 54% uplift in CTR.
When a user first arrived on site, an overlay informed her that she would receive a £10 voucher if she spent £75 or more. As she navigated the site, various versions of that message would appear based on items in cart and onsite behavior. The highly targeted nudges paid off, resulting in 20% more baskets stocked with more than £75 of merchandise.
After launching Dynamic Yield’s real-time social proof capabilities, which highlights the number of views and purchases every high-demand product elicits, Ocado saw a 9.8% uplift in revenue per user.