Utilized out-of-the-box templates to deploy recommendations in overlays and increase add-to-cart rate
With a mission to increase shoppers’ basket sizes, OFFICE triggered an overlay featuring complementary product recommendations whenever a shopper added an item to their cart. With limited time to develop and design an experience from scratch, the team’s business users used Dynamic Yield’s out-of-the-box recommendation overlay template to quickly build and push the experience live. OFFICE used the “Purchased Together” recommendation strategy, setting up merchandising rules that ensured only complementary products from the same brand, as well as shoe care products, were displayed in specific slots. Eventually, this campaign resulted in an 8.6% increase in add-to-cart and sold +3000% more shoe care products compared to last year.
Overlay featuring “Purchased Together” recommendations triggered by an add-to-cart