Re-order the category page based on the user’s device preferences
Orange wanted to help facilitate the shopping experience for users visiting the mobile device category page by reordering it based on their preferences. Looking through its shoppers’ purchase history, the organization identified that when buying a new phone, most users tend to select a mobile device at a similar price point to their previous or existing phone. With this in mind, Orange decided to re-order the page for identified users based on two different price tiers: high-end smartphones above 400 euros and medium-to-low end smartphones below 400 euros. After implementing this change, Orange witnessed a 118% lift in revenue per user for its higher end shoppers and a 113% increase in revenue per user for its more budget-focused shoppers.
Re-order category page based on users’ price range affinities