Onboarded CRM data and defined customer segments based on pet-type, customer-type, and behavior
Recognizing that different pet owners have very different needs (i.e. kitten owners require distinct content and products from senior cat owners), Pets Place identified and clustered their customers based on the type of pets they shop for: dogs, cats, birds, horses, and much more. In addition, Pets Place used Dynamic Yield’s audiencing engine to identify customers who prefer consuming content vs. those who solely shop for products or enjoy VIP status. In addition, they onboarded their first-party CRM data in order to have all customer lifecycle data at their disposal.