In business for over fifty years, Pets Place is currently the biggest pet food retailer in the Netherlands, operating across two hundred storefronts and two websites. But the pet food industry is rife with competition, especially as ZooPlus and Bol.com continue to crank up the heat. In order to stay ahead of the curve, Pets Place realizes how essential it is to develop deep, personal relationships with every customer in order to maintain their loyalty, in addition to consistently providing a positive and efficient shopping experience. And with over 15,000 products available from over 200 brands across numerous categories, achieving success is only possible with a robust personalization platform that can couple content curation with personalized product recommendations. In securing Dynamic Yield for the above tasks, Pets Place has already reaped numerous benefits, including a tight reign of the pet-animal kingdom, better education for its customers, and a 15% increase in revenue.