ThirdLove tailors bra shopping experience to each customer
Per User after redirecting paid
social traffic to personalized
landing pages
for paid social visitors
Introduction
Since 2013, ThirdLove has been on a quest to connect women with comfortable bras that actually fit. After taking the measurements of millions of women, the company introduced the industry’s first half-cup sizing and developed an algorithm using the data collected to match each woman with the right size for them. However, with hesitancy buying from a new brand, ThirdLove needed to convince female shoppers to take a chance on its products. After tapping Dynamic Yield for access to its powerful personalization platform, the team at ThirdLove began taking a more tailored approach to its customer journey, with experiments resulting in a number of dramatic performance improvements, including a 23% increase in ARPU, 6% uplift in homepage hero banner CTR, and 75% improvement in completion rate for its Fit Finder quiz for first time visitors.
The Challenge
ThirdLove’s superior products speak volumes about the company’s understanding of its customers’ needs, but for many women who have been disappointed buying bras in the past, a higher degree of personalization was required to gain their trust. To better cater the customer experience to these shoppers, ThirdLove required a solution that would help them to:
- Tailor messaging and creative to different audience groups
- Continuously optimize landing pages for each visitor
- Surface the best product recommendations for each visitor
After evaluating a number of other vendors, ThirdLove partnered with Dynamic Yield to take their personalization efforts to the next level.
Execution
